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 Providing extra amenities to differentiate and support high-priced products is referred to as ________ pricing.  

 Establishing prices for razor blades that must be used with a razor blade system is known as ________ pricing.  

In terms of packaging functions, Tiffany & Co.’s robin egg blue boxes ________.  

An airline runs a 6-month promotional program where all baggage fees are waived. It is using a cost-based pricing strategy.  

Dynamic pricing is particularly suitable for Internet-based companies like Amazon who want to be responsive to shoppers’ desires and marketplace changes.  

 Pricing a product based on consumers’ reference prices is referred to as ________ pricing.  

There is no true substitute for coffee. If the price goes from $8 to $12 for a package of k-cups due to a coffee bean shortage, demand will remain relatively unchanged. This is an example of demand elasticity.

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.

Price discrimination is allowed if a seller can prove that its costs are different when selling to different retailers.

Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation.