CampusCart is a student-run service that helps students buy…

CampusCart is a student-run service that helps students buy basic groceries and dorm supplies from nearby stores. The team’s original vision is a full mobile app with saved carts, delivery tracking, loyalty rewards, roommate-shared payments, and partnerships with multiple retailers. The team believes students are frustrated because they lack cars and do not want to spend time taking rideshares to shop. Before building the full app, the team runs a manual test: it posts a simple order form for one residence hall, offers delivery from one store twice per week, and asks students to pay a $4 delivery fee upfront.In the first week, 45 students visit the order form, 18 submit an order, 15 pay the delivery fee, and 11 reorder the following week. However, several students complain that the available delivery windows are inconvenient. Some students also ask whether the service can deliver snacks late at night rather than scheduled grocery bundles. The team is now debating whether to build the full app, expand to all residence halls, change the offer, or run another narrower experiment.Which conclusion is most defensible based on the evidence?

A startup is preparing to test student demand for a pre-orde…

A startup is preparing to test student demand for a pre-order lunch service. The team’s first plan is to spend six weeks building a full app, onboarding five vendors, creating a loyalty program, and designing a complete brand identity before any student places an order. Which alternative best applies small-batch logic?

FitTrack Pro is a wellness app for small companies. Employee…

FitTrack Pro is a wellness app for small companies. Employees receive daily prompts, short workout plans, and weekly progress reports. The founding team believes the product will grow virally because employees will invite coworkers. During the first pilot, 120 employees across four companies sign up. However, only 35 use the app after the first week, only 12 use it after the third week, and almost no one invites coworkers. Interviews show that employees like the idea, but they do not want another daily app. HR managers, however, say they might pay if the product helps them run monthly wellness challenges and report participation.The team is now considering three options: improve daily reminders, pivot toward HR managers as the buyer, or add social sharing features to force virality.Based on this short case, answer this question and the next three questions.Which diagnosis best fits the evidence?