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(6 points) Choose one of your campaigns and write one search…

(6 points) Choose one of your campaigns and write one search ad.Your ad should follow Google’s ad format guidelines below: Headline 1: up to 30 characters Headline 2: up to 30 characters Headline 3: up to 30 characters URL Path fields: up to 15 characters each Description 1: up to 90 characters Description 2: up to 90 characters Make sure your ad copy is relevant to the campaign, persuasive, and aligned with paid search best practices discussed in class. Be sure to defend and explain your decisions throughout your answer.

(8 points) Build two different ad campaigns. For each campai…

(8 points) Build two different ad campaigns. For each campaign, provide: a campaign name, and at least 4 keywords with match types clearly labeled. Across your two campaigns, you should use a variety of match types, including: broad match phrase match exact match negative keywords Be sure to label each keyword clearly using the correct match format.

Question: In our class, we saw two approaches to measuring a…

Question: In our class, we saw two approaches to measuring ad effectiveness: Ad experiments: In the Lee Hower case and assignment #1, we used randomized experiments to compare for instance conversions between a Treatment group that saw ads and a Control group that did not. (Channel-credit) attribution: In the assignment #3, we used attribution to evaluate which marketing channel touches preceded each conversion and how credit should be assigned across those touches In this question, compare and contrast these two approaches to measuring ad effectiveness. In your answer, you should explain how the two approaches differ and what each approach is designed to measure. Please organize your discussion around at least four of the following dimensions: (1. Goal; 2. Assumptions/Approach; 3. Bias / Validity; 4. Precision / Statistical significance; 5. Cross-channel measurement; 6. Incrementality) (ANSWER IN A PARAGRAPH.)