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Use the following balance sheet to answer the question. CFX Construction Co. Balance Sheet FY 2016                 Period: 10/01/2012 to 09/30/2013   Assets                         Current Assets:             Cash         $430,000.00     Billed (Not Received)       $100,000.00     Reserve       $7,000.00     Work in Progress       $125,000.00                       Total Current Assets           $662,000.00                 Fixed Assets:             Vehicles   $125,000.00           Accumulated Depreciation   ($80,000.00)   $45,000.00                     Equipment   $2,500,000.00           Accumulated Depreciation   ($1,110,000.00)   $1,390,000.00                     Buildings   $350,000.00           Accumulated Appreciation   $112,000.00   $462,000.00                                     Total Assets           $2,559,000.00                 Liabilities and Capital                 Current Liabilities:             Accounts Payable       $500,000.00     Short Term Expenses and OH       $140,000.00     Payroll Taxes Payable       $145,000.00       Total Current Liabilities           $785,000.00                 Long-Term Liabilities:             Mortgage Payable       $225,000.00       Total Long-Term Liabilities           $225,000.00                 Total Liabilities           $1,010,000.00                                 Net Worth           $1,549,000.00 What is the firm’s total equity?

Which of the following items does not need to be reviewed or considered when performing a site investigation visit for a new building project prior to bidding a project?

What is the optimal productivity rate for a two-person carpentry crew that has a measured productivity of: y = -6.18×2  + 4.326x + 4.516

A punchlist may contain some items that must be completed before a certificate of substantial completion can be issued

Use the following balance sheet to answer the question. CFX Construction Co. Balance Sheet FY 2016                 Period: 10/01/2012 to 09/30/2013   Assets                         Current Assets:             Cash         $430,000.00     Billed (Not Received)       $100,000.00     Reserve       $7,000.00     Work in Progress       $125,000.00                       Total Current Assets           $662,000.00                 Fixed Assets:             Vehicles   $125,000.00           Accumulated Depreciation   ($80,000.00)   $45,000.00                     Equipment   $2,500,000.00           Accumulated Depreciation   ($1,110,000.00)   $1,390,000.00                     Buildings   $350,000.00           Accumulated Appreciation   $112,000.00   $462,000.00                                     Total Assets           $2,559,000.00                 Liabilities and Capital                 Current Liabilities:             Accounts Payable       $500,000.00     Short Term Expenses and OH       $140,000.00     Payroll Taxes Payable       $145,000.00       Total Current Liabilities           $785,000.00                 Long-Term Liabilities:             Mortgage Payable       $225,000.00       Total Long-Term Liabilities           $225,000.00                 Total Liabilities           $1,010,000.00                                 Net Worth           $1,549,000.00  What is the current ratio? 

Which of the following is NOT one of the 3 “H”s for content marketing?

(6 points) State how much you would bid in the paid search auction for each campaign. Clearly explain: the assumptions you use to determine your bid, how you calculate or justify the bid amount, and whether your bidding strategy differs across the two campaigns.

Question: Why might an observational estimate of retargeting ad effectiveness on sales provide a biased estimate of the causal effect of ads? (ANSWER IN 3 SENTENCES OR LESS)

Question: Define the long tail. Why is this important for e-commerce retailer strategy?  (ANSWER IN 3 SENTENCES OR LESS)

How much did David’s Cookies pay to show its paid search ads as NO.2 in the result?