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[revolutionary] Occasionally, a firm’s Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely unsettles its business, which is sometimes called

[blogs] Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

[Chick-fil-A] Chick-fil-A is one of the major fast food chains in America. They are known for their chicken! However, Chick-fil-A is closed on Sundays which upsets many customers.  To compensate, Chick-fil-A has started offering frequent buyer cards.  After buying five combos, the customer gets the 6th combo free!  Chick-fil-A hopes this program will bring in more customers during the week.  What kind of marketing approach(es) is Chick-fil-A using? I. soft benefit II. hard benefit III. frequency marketing IV. database marketing

[Sensodyne] Sensodyne, a toothpaste company, held an exhibition in London called The Great Sensitivity Test in anticipation of launching a new toothpaste. The exhibition advertised an attempt to break the world record for the most people taking part in an oral hygiene lesson. Attendees could win prizes by competing in the “How sensitive are you?” game, post selfies with a giant molar, get a dental checkup, and of course could learn tips for effective oral hygiene. What type of IMC tool did Sensodyne use in this example?

[order taker] Two types of order takers exit. _________ visit customers and replenish inventory stocks of resellers, whereas ___________ typically answer simple questions, take orders, and complete transactions with customers.

[consultative] Consultative selling is very prominent in

[metric] The total number of people who connect with an online post (for example, “like” or make a comment) divided by the total number of people seeing the post is the

Who was the  king of Israel who was chosen with God’s criteria, a king as vice regent with God?

Who was the  king of Israel who was chosen with God’s criteria, a king as vice regent with God?

In regards to the “power of story,” God shows His sovereignty in the narrative in the following ways except: