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  2.3 Study the information provided and then answer the questions that follow:       Right click on the button below to open the information in a new tab:       2.3.1 Explain to Gerome what psychographic segmentation is. (1)           2.3.2 Discuss the different ways market research can be conducted and then advise Gerome on the method you think would be best suited to gather the information he needs to better understand his market. (5)           2.3.3 Market research was completed. Analyse the findings and then provide Gerome with advice on what he needs to do so as to improve his business situation. (2)           2.3.4 Milky Lane opens up nearby Gerome’s new spot for his cart. They are offering massive opening specials and discounts. How could this impact Gerome’s business? (1)           2.3.5 What can Gerome do to improve his business offering so as to better compete with his competitors? (1)        

3.2.1 How many genes are involved in the traits outline above?Only type the number (numerical). No letters, no punctuation. (1)

  2.3 Read the scenario and study the information provided and then answer the questions that follow:       Right click on the button below to open the information needed in a new tab:         2.3.1 Using examples explain to Cindy why effective communication is important, especially in a business context. (2)           2.3.2 Study the presentation and then provide Cindy with advice as to how she can improve this presentation. (5)           2.3.3 Write an example of a professional email that Cindy can send to her supervisor urgently asking for the specific information, don’t forget to include an appropriate subject line. (5)        

  2.2 Study the information provided and then answer the questions that follow:       Right click on the button below to open the information in a new tab:       2.2.1 Define the term target market. (1)           2.2.2 Study the image for the product and provide the following information: Who is the target market? What is their specific need or want? Explain how you think they can specifically be reached. (3)        

1.4.4 Give the haploid number of the cell shown.Only type the number (numerical). No letters, no punctuation. (1)

1.1.8 The type of reproduction seen in animal Y is: A. oviparyB. viviparyC. ovoviviparyD. none of the above (2)

  1.1.4 Name one advantage and one disadvantage of a private company. (2)        

SECTION A QUESTION 1 1.1 Ten multiple-choice questions are given below. Choose the most correct answer for each. 1.1.1 The diagram below shows part of a survivorship curve. CLICK ON THE BUTTON BELOW TO VIEW THE GRAPH:      The correct labels for Type A and Type B, respectively, are: A. Exponential ; Linear B. K-strategy ; R-strategyC. Ovipary ; OvoviviparyD. R-strategy ; K-strategy (2)

 1.3.2 [Multiple choice]         A way of doing business that helps a company to be socially accountable. (1)

1.3 Indicate whether each of the statements in COLUMN I applies to A ONLY, B ONLY, BOTH A and B, or NONE of the items in COLUMN II.  COLUMN I COLUMN II 1.3.1 Sudden bright light will cause the: A circular muscles to constrict. B pupil to become smaller. 1.3.2 In the darkness, the: A radial muscles relax. B more light is brought onto the retina. 1.3.3 When healthy eyes look at distant objects: A ligaments pull less on lens. B lens becomes more convex. 1.3.4 When a person is short-sighted: A near objects are seen clearly. B they should wear glasses with a convex lens. 1.3.5 When a person is long-sighted: A their lens is too convex. B they should wear glasses with a convex lens. 1.3.6 Damage to the sensory hair cells of the organ of Corti: A causes conductive deafness. B causes neural deafness 1.3.1  [1] 1.3.2  [2] 1.3.3  [3] 1.3.4  [4] 1.3.5  [5] 1.3.6  [6]