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A(n) ________ is a possible product the company might offer to the market.

________ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.

________ marketing refers to the normal work of preparing, pricing, distributing, and promoting the service to customers.

Morboro Energy Inc. is a large chain of fuel stations in Europe. The company decided to expand its business by incorporating restaurants and automobile service stations as a part of its fuel outlets. This is an example of ________.

The qualitative value of an exposure through a given medium is known as ________.

Under which of the following conditions is the frequency the most important factor in media selection?

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

A manufacturer is using legitimate power when it ________.

When large companies can no longer defend their full territory, they can launch a ________ defense where they give up weaker markets and reassign resources to stronger ones.

Experience-curve pricing ________.