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A performance review is the first step in the buygrid framework.

Secondary groups require continuous interaction to be effective and meaningful.

Brand associations  consist of all brand-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.

The “customer is king” category of buyer-seller relationship is relatively simple, and one in which routine exchanges with moderately high levels of cooperation and information exchange occur.

An increase in the demand for plant and equipment can lead to a much larger increase in consumer demand. This is known as the acceleration effect.

If firms wish to maximize their market share, they should opt for market-skimming pricing.

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

Nestlé, Unilever, and Modelēz get close to or above 40 percent of their total business coming from emerging markets.

The business buyer makes the fewest decisions in the straight rebuy situation and the most in the new-task situation.

Product adaptation not only involves altering the product to meet local preferences, but also calls for a change in the communication strategy.