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The two primary metrics in customer relationship management (CRM) programs are:

A company can enhance the development of brand communities by sponsoring events that bring brand owners together, such as Harley-Davidson.

A Star Wars action figure given when a consumer buys a Big Mac meal at McDonald’s. 

Which of the following is NOT an ethical concern regarding advertising?

What is the process of building profiles of customers from a firm’s database?

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

Alice noticed that sharing a message about a new Louis Vuitton fashion show with her friends allowed her to see some of the new fashions before the show took place. This type of content seeding is an example of:

Behavioral targeting enables a restaurant to send promotional offers to customers’ smartphones when they are within a certain distance from the restaurant’s location.

Nick often purchases tennis balls and tennis shoes from the Tennisexpress.com. On his birthday, the company sends him an email birthday card with a voucher for $15 off on his next online purchase. What is this marketing method?

A digital marketing firm tracked the movement of individuals in downtown Jacksonville just prior and just after a Jacksonville Jaguars’ football game to determine movement, restaurants visited, and stores visited. What is this data analysis?