Gigi is considering launching a new jewelry business that’s…

Gigi is considering launching a new jewelry business that’s operated out of a truck, like a food truck for jewelry. She’s running the financials and is trying to identify her break-even point. The cost of the truck is $175,000. The average unit price for the jewelry is $20. The average unit variable cost is $15. The average unit fixed cost assuming 25,000 units sold is $7. How many units must Gigi sell to breakeven?

Gabriella Grace, a designer doll company, became known for t…

Gabriella Grace, a designer doll company, became known for their Bella doll and it became known as an antique collector’s doll. However, the company wanted it to be known as a high-end everyday doll, so they redesigned the packaging and communications to make it relate with that target customer. This is an example of what type of new product?