Native is a company that produces a natural deodorant. It bu…

Native is a company that produces a natural deodorant. It built a significant online presence before being bought by Procter & Gamble (P&G). P&G chief brand officer Marc Pritchard stated, “Native really hits a great sweet spot for us, and it’s online, so it’s a business model that allows us to really get into more of a direct-to-consumer relationship, which is kind of where things are going.” P&G’s move is known as _______.