3. Leila is a well-known influencer with over 2 million foll…

3. Leila is a well-known influencer with over 2 million followers across her social media platforms. Companies regularly send her free products in hopes of getting mentioned in her posts, and her positive or negative reviews can significantly impact sales for small businesses. Despite her online fame, she lives in a rented apartment and struggles with financial stability due to the inconsistent nature of brand deals. When she attends industry events, people immediately recognize her and often approach to introduce themselves. How would you describe Leila’s power? How would you describe Leila’s resources? How would you describe Leila’s status? (Recommended response length: at least 3 paragraphs)

Suppose you are a sales representative for Advanced Micro De…

Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to convince Toshiba to buy your company’s superfast Opteron microprocessor for its new laptop computer. Toshiba’s representative seems interested, but eventually does not actually place an order. Confidentially, the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD. Thinking about Intel’s role in this scenario, which of the following elements of the five forces model is evident here?