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William purchased an Icewall refrigerator that regularly broke down. So, when his friend Monique asked him to recommend a good refrigerator for her new home, William said, “You can buy any refrigerator other than an Icewall refrigerator because I had a bad experience with it.” This bias of judgement is an example of the _____.

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:

Amir has been exposed to the same advertisement for a laundry detergent multiple times within a short period. Eventually, he starts to feel bored and irritated by the repetitive nature of the ad, leading to a phenomenon where the ad loses its effectiveness. The process whereby consumers become bored with a stimulus is called _____.

Mariah and her friends went out for ice cream one day. All her friends bought CreamFreeze ice cream, but Mariah bought FreezyDelight ice cream. When her friends asked her why she prefers FreezyDelight ice cream over CreamFreeze ice cream, she said, “I like the brand, so I bought it.” In this scenario, Mariah’s response is an example of _____.

When a consumer is actively evaluating a brand as they view an ad for it, they are engaging in _____.

The difference between sugar cookies and cinnamon crackers is a fine one. This can be considered a(n) _____.

The hierarchy of effects for low-effort situations is:

Litsa is in a hurry and needs to buy a birthday gift for her friend. She opts for a performance tactic and chooses the first suitable gift she comes across, without investing much effort in processing alternatives. Which of the following is a choice tactic that can be used in low-effort processing situations?

In the context of brand images and personalities being threatened during a brand crisis, strong prior brand images can act as a _____.

When motivation, ability, and opportunity (MAO) is low, individuals are motivated to: