On a visit to Australia, then-president George H.W. Bush off…

On a visit to Australia, then-president George H.W. Bush offended the Australians when he flashed the two-fingered “peace sign” to a crowd. This is an example of how the use of ________, which vary from culture to culture, may lead to confusion or conflict if used outside of the user’s culture.

Recall that Harold Kelley (1950) told some college students…

Recall that Harold Kelley (1950) told some college students that their guest lecturer was a warm person, and others that he was a cold person. The visitor then lectured for twenty minutes, and behaved in a very cocky, arrogant way during the lecture. All students viewed the lecturer as arrogant, but differed in their assessments of how humorous he was. These results suggest that schemas are

Explain how both Normative and Informational social influenc…

Explain how both Normative and Informational social influence worked to convince Stanley Milgram’s (1974) participants to deliver powerful shocks to a hapless learner. Describe one of the follow-up studies discussed in the video (or discussed in the textbook). In describing the follow-up study, be sure to discuss the methods as well as the results. [Note: This is not referring to Burger’s study in 2009; this refers to studies that Milgram conducted].

According to the Elaboration Likelihood Model (ELM), what tw…

According to the Elaboration Likelihood Model (ELM), what two things determine whether we will process a message through the central or the peripheral route? When people are using the central route to process a persuasive communication, what will make an appeal more persuasive (which aspects of the advertisement)? When they are using the peripheral route, what will make an appeal more persuasive?