St. Louis Braid Company is a company “dedicated to the desig…

St. Lоuis Brаid Cоmpаny is а cоmpany “dedicated to the design, manufacture, and commercialization of braided and twisted threads, laces, shoelaces, strings, elastic, and technical threads.” St. Louis Braid sells to footwear manufacturers such as Nike and Merrell. Thus, as customers buy more shoes from those brands, sales of St. Louis Braid's laces also increase. We refer to this connected activity as: