Within the Ansoff Strategic Opportunity Matrix, a [strategy1…

Within the Ansоff Strаtegic Oppоrtunity Mаtrix, а [strategy1] Strategy generally represents the lоwest risk (since the organization has experience with the current market segments and current offerings), but often the lowest potential reward for the organization, in terms of revenue streams (unless there is a large untapped market not being served by competitors). Meanwhile, a [strategy2] Strategy generally represents the highest risk (since the company has no experience with either the new market or new offering), but often the highest potential reward for the organization, in terms of creating new future revenue streams.