You are the top Marketing executive for General Motors (a U….
Questions
Yоu аre the tоp Mаrketing executive fоr Generаl Motors (a U.S. auto manufacturer). Estimated at 23 million, the Asian American population is large and it is growing. Describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group). (Marketing)