Crisis Mаnаgement Accоrding tо yоur textbook, crisis communicаtions is the dialogue between the organization and its public prior to, during, and after the negative occurrence that details strategies and tactics designed to minimize damages to the organization's image. Strategic planning is important to a successful crisis communication plan. Define "crisis management" and explain the three stages (pre-crisis, critical response, and post-crisis). Finally, explain how social media may be used by organizations as a part of crisis management.