Essаy (25 pоints): Answer the fоllоwing essаy question in essаy format. Consider what you have learned in this course and recall your readings as well as the in-class lectures as you address your essay topic. Remember, an essay is more than one paragraph. The Reporters Without Borders (also know as Reporters sans frontières, RSF) is an international non-profit and non-governmental organization (NGO) whose mission is to provide the global public access to information and combat government censorship. It is a news media organization that attempts to report on world events that mainstream media often ignore. With the continued spread of disinformation online and the rise of AI-generated content that misrepresent events on social media, RSF must redesign its website's UI/UX and create a stronger digital campaign for its outreach efforts. Consider the news audiences in Florida. A) What primary market research approach would you use to better understand that audience? B) What categories should RSF include when developing its audience's target market profile in Florida? Why? Be as detailed and thorough in your explanations and proposals.