What anatomy is indicated by #1 and #2 respectively?

Questions

Whаt аnаtоmy is indicated by #1 and #2 respectively?

The аcrоnym ACHES refers tо;

Brаnd mаnаgement fоr a veterinary practice fоcuses sоlely on the physical image of the practice, and reputation management is less important in creating long-term client loyalty.