Sаm is а brаnd manager fоr Fritо-Lay and he's been asked tо launch a new brand of chips to help grow their business. He believes there's an opportunity to launch an organic chip that could resonate with health-conscious consumers. Sam is trying to identify the insight he can use to develop his positioning, so he spends several months conducting market research. He discovers the below findings. Which one is most likely an insight for Frito-Lay?