SCENARIO 2 CONTINUED — The CEO decides to intervene and brin…

SCENARIO 2 CONTINUED — The CEO decides tо intervene аnd brings bоth directоrs into а fаcilitated session. Rather than asking them to split the budget evenly or debate whose data is correct, the facilitator asks both directors to identify their underlying goals. Both agree they want to maximize customer reach and brand loyalty. The session produces a tiered plan that uses digital advertising to acquire new customers and in-store promotions to retain existing ones — a solution neither director had originally proposed. QUESTION 7 OF 4: Which approach to negotiation does this intervention represent, and why is it significant?