Results and Discussion The Impact of Globalisation on Local…
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Results аnd Discussiоn The Impаct оf Glоbаlisation on Local Traditions Globalisation is a process of integration and interaction between different countries andsocieties around the world triggered by technological advances, international trade, investment,and information flows. This process has resulted in the world becoming more interconnected andinterdependent in various aspects of life, including economics, politics, culture, and theenvironment (Aslan & Putra, 2020). Globalisation enables the exchange of goods, services, ideasand information across national boundaries more quickly and efficiently, thereby accelerating thepace of development and modernisation in different parts of the world (Alhadika et al., 2021). The basic concept of globalisation involves the elimination of geographical boundaries intrade and communication, leading to increased economic interdependence and cultural uniformity.This can be seen in the emergence of a global market economy, increased foreign investment, andthe growth of multinational companies operating in many countries. However, globalisation alsobrings challenges such as economic disparities between developed and developing countries, andthe erosion of local cultural identities. Therefore, globalisation demands wise policies so that itsbenefits can be enjoyed equally and its negative impacts can be minimised (Plaiphum & Tansuchat,2023).The process of globalisation can be divided into several important stages starting witheconomic integration. This stage involves the reduction of barriers to international trade throughtrade agreements and the establishment of global economic organisations, such as the World Bankand the World Trade Organisation (WTO). With the reduction of tariffs and quotas, the flow ofgoods and services between countries became easier, fuelling economic growth and creating anintegrated global market. Multinational corporations play a key role in this stage with foreign directinvestment and the establishment of efficient global supply chain networks (Feldman &Wunderlich, 2023). The next stage involves social and cultural integration, where information exchange andcommunication across borders intensifies, supported by advances in information and transporttechnology. The internet, social media, and other digital platforms enable massive andinstantaneous dissemination of ideas, culture, and information, thereby reducing communicativebarriers and introducing the global community to diverse cultures (Stalmirska, 2023). In this stage,phenomena such as migration, international tourism and cross-cultural collaboration becomeincreasingly common, strengthening relations between countries. While beneficial, this stage alsochallenges local cultural identities, raising the need to maintain diversity while absorbing thebenefits of global exchange (Bihari, 2023). The process of globalisation also involves a stage of political integration characterised byincreased cooperation and alliance building at the international level. Countries seek to cooperatein addressing global issues such as climate change, international security, and human rights throughmultilateral organisations and agreements. Examples of this cooperation include the UnitedNations (UN), the North Atlantic Treaty of Defence (NATO), and the Paris Agreement on climatechange. This stage demands effective diplomacy and close political co-operation to achievecommon goals and address global challenges (Onoriode & Nwafili, 2021). The final stage in the globalisation process is the integration of technology and knowledge.In this stage, innovations and technologies develop at a rapid pace and spread across the globe,facilitating knowledge-based economies and digital societies. Discoveries in science andtechnology such as artificial intelligence, biotechnology, and renewable energy have a significantglobal impact (Sanmee, 2024). In addition, the exchange of knowledge and skills throughinternational education, research collaboration and training across countries is becomingincreasingly important. At this stage, it is important for countries to invest in education andinnovation in order to compete and participate in the knowledge-based global economy (Zajda &Majhanovich, 2021). Globalisation is not just an economic and technological process, but also a complexphenomenon that involves various dimensions of human life, including social, cultural andpolitical.Globalisation has a complex and multifaceted impact on local traditions, with effects thatcan be both positive and negative. On the one hand, globalisation gives local communities greateraccess to foreign cultures, which can lead to cultural exchange and enrich local traditions. Forexample, food cultural influences from different countries are often adopted and integrated intodaily eating habits. In addition, globalisation also opens up opportunities for local artists, musiciansand cultural actors to showcase their work on the international stage, increasing global appreciationof cultural diversity (Hiswara et al., 2023). But on the other hand, globalisation often leads to cultural homogenisation, where localtraditions are slowly eroded by more globally dominant cultures, such as Western culture. Popculture, fashion, language and lifestyles from developed countries are often perceived as trendy orsuperior by the younger generation, which can lead to a decline in interest in local traditions andvalues. This phenomenon can lead to a loss of cultural identity that has shaped communities andprovided a solid social foundation (Allred et al., 2022). Moreover, economic globalisation that encourages urbanisation and changing lifestylesalso poses challenges for the preservation of local traditions. Urbanisation often changes the socialstructure of communities and narrows the space for traditional cultural activities. Migration fromvillages to cities in search of better economic opportunities often leads to less participation intraditional cultural events, which are usually centred in rural areas (Sun et al., 2024). In the face of these negative impacts, it is important for communities and governments tobe active in local cultural preservation efforts. This can be done through education andprogrammes that support the revitalisation of traditions, such as cultural festivals, handicrafttraining, and teaching local languages in schools. In the digital era, technology can also be utilisedto document and archive local traditions, so that cultural heritage can continue to be enjoyed byfuture generations despite changing social and economic circumstances. Such efforts are importantto ensure that in the midst of strong globalisation, the richness of local culture is preserved andcan continue to provide identity and pride for the community.
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