Paniolo Coffee Roasters is a local coffee shop in Kona, Hawa…
Questions
Pаniоlо Cоffee Roаsters is а local coffee shop in Kona, Hawai’i. They primarily sell through their Kona cafe and at farmer’s markets. They are considering expanding to O’ahu and opening a location in Ala Moana Center. Below are eight factors that affect the business. Write each letter (A-H) into the correct SWOT category. Letter Factor A Loyal local customer base B Rising rent costs in commercial areas C Growing tourism market seeking local coffee D Limited marketing presence beyond Oʻahu E High-quality, locally sourced ingredients F Competition from major chains like Starbucks G Increasing popularity of sustainability-focused brands H Small staff with limited expansion capacity S_________________ W _________________ O _________________ T_________________ *Yes, there are two answers per option.