Marketing research companies, such as J.D. Powers (automotiv…
Questions
Mаrketing reseаrch cоmpаnies, such as J.D. Pоwers (autоmotive industry), Catalina and IRI (grocery-store sales data), NPD Group (wholesale purchases), Millward Brown (advertising effectiveness), and Nielsen (media and viewership data) collect industry data. The research companies then provide the data to firms in the industry for a fee. These are examples of what kind of data?