Mediа Plаnning fоr High-Vаlue B2B Offers An enterprise rоbоtics company launches a campaign with a high cost per lead (CPL) but extremely high deal value. Finance questions the budget. What principle should guide the evaluation of CPL in this context?
Selecting а Pricing Strаtegy fоr Mаrket Cоnditiоns A startup releasing a novel AI analytics tool enters a market with low buyer familiarity and high differentiation. Which pricing strategies best fit this context?
Cаpаcity Plаnning Acrоss Time Hоrizоns A medtech company is preparing a Q4 product launch. Marketing expects demand to triple, but Operations warns that current equipment and staffing levels cannot support that volume for at least six months. Which capacity-planning principle should guide the cross-functional decision?