Identify the author’s main idea. Passage A: Besides protect…

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Identify the аuthоr's mаin ideа. Passage A: Besides prоtecting us frоm the elements, clothing is a means of nonverbal communication, providing a relatively straightforward (if sometimes expensive) method of impression management. Clothing can be used to convey economic status, educational level, social status, moral standards, athletic ability and/or interests, belief system (political, philosophical, religious), and level of sophistication.   Research shows that we do make assumptions about people based on their clothing. Communicators who wear special clothing often gain persuasiveness. For example, experimenters dressed in uniforms resembling police officers were more successful than those dressed in civilian clothing in requesting pedestrians to pick up litter and in persuading them to lend a dime to an overparked motorist. Likewise, solicitors wearing sheriffs and nurse's uniforms increased the level of contributions to law enforcement and health care campaigns.   Uniforms aren't the only kind of clothing that carries influence. In one study, a male and female were stationed in a hallway so that anyone who wished to go by had to avoid them or pass between them. In one condition, the conversationalists wore "formal daytime dress"; in the other, they wore "casual attire." Passersby behaved differently toward the couple depending on the style of clothing: They responded positively with the well-dressed couple and negatively when the same people were casually dressed. Similar results in other situations show the influence of clothing. We are more likely to obey people dressed in a high-status manner. Pedestrians were more likely to return lost coins to well-dressed people than to those dressed in low-status clothing. We are also more likely to follow the lead of high-status dressers even when it comes to violating social rules. Eighty-three percent of the pedestrians in one study followed a well-dressed jaywalker who violated a "wait" crossing signal, whereas only 48 percent followed a person dressed in lower-status clothing. Women who are wearing a jacket are rated as being more powerful than those wearing only a dress or skirt and blouse. As we get to know others better, the importance of clothing shrinks. This fact suggests that clothing is especially important in the early stages of a relationship, when making a positive first impression is necessary in order to encourage others to get to know us better. This advice is equally important in personal situations and in employment interviews. In both cases, your style of dress (and personal grooming) can make all the difference between the chance to progress further and oulright rejection.                                             -Ronald B. Adler and George Rodman

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