Revise the оriginаl messаge sо thаt it’s… Mоre relevant and appealing to the reader How can you revise/redesign the message so that it is more relevant and appealing to the manager’s interests and values? What information about the app will matter the most to them? More appropriate for the situation How can you revise the message so that it better accommodates the busy manager’s limited time and attention? What information could be removed? Are revisions needed to ensure the message better aligns with the prior relationship or familiarity (the lack of it) between this writer and reader?