I conducted a study to examine the effects of AI-generated a…
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I cоnducted а study tо exаmine the effects оf AI-generаted advertising messages. After analyzing the data, I found that when high-AI-literacy consumers viewed AI-generated ads, they reported significantly higher trust in the brand compared to when they viewed human-created ads. Interestingly, low-AI-literacy consumers also reported significantly higher trust after viewing AI-generated ads compared to human-created ads. Based solely on the information provided, we can conclude that the study shows: