Choose a branded product you know well (e.g., Tesla electric…

Questions

Chооse а brаnded prоduct you know well (e.g., Teslа electric vehicles, Coca-Cola Zero, etc.) Analyze the product using the Product Life Cycle (PLC) model. In your answer, you must: Identify which stage of the PLC the product is currently in (Introduction, Growth, Maturity, or Decline) Clearly justify your choice using relevant market indicators such as: sales trends, level of competition, market saturation, brand awareness etc. Explain how the company’s promotion strategy aligns with the current PLC stage (e.g., focus on awareness, differentiation, reminders, sales promotions, etc.). Conclude by recommending one strategic action the company should take next based on its PLC stage, and explain why this action would strengthen its market position. Use concrete examples to support your analysis. Maximum: 500 words

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