College students and twenty-somethings tend to buy more unde…

College students and twenty-somethings tend to buy more under-the-bed storage boxes, futons (a mattress that folds down the middle into a couch-like piece of furniture), and mini-refrigerators.  These are examples of which characteristic affecting consumer behavior?

The Disney Company chose to add a new Star Wars section to D…

The Disney Company chose to add a new Star Wars section to Disney’s Hollywood Studios in Orlando, Florida.  This required a large investment in hopes of increasing the parks daily attendance. This would be classified as a ______________ strategy under the BCG matrix.