Brad often watches advertisements for acne removal creams. W…

Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users’ skin clearer in a few hours, he wonders, “No one’s skin can become clear within hours. The product will not work.” Brad’s thoughts are examples of _____.

Typically, we remember phone numbers by grouping them into t…

Typically, we remember phone numbers by grouping them into three distinct groups (i.e. 850 — 644 — 5555). This is an example of how consumers use ______ to increase the likelihood of transferring the phone number from short-term memory to long-term memory.