Rhett owns his own sub shop in Kokomo, IN. He has experience…

Rhett owns his own sub shop in Kokomo, IN. He has experienced great success over the years, and his shop is known for its double-stack sandwich. Rhett notices one day that a new local sandwich shop is opening just a few blocks from his shop. This new shop is promoting its famous footlong French bread. Which of the following would help Rhett BEST prepare for a situation such as the one above?