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For many products, the impression or image that the ad creates determines the communication effectiveness more than the actual words of the message do. 

It is not possible to generate a behavioral response by relying solely on direct marketing. 

The customer response to direct marketing can take the form of: 

Managers generally believe that promotional spending represents an investment of a firm’s resources that requires an economic justification. 

Which of the following statements is true of advertising and promotion? 

The American Advertising Federation requires that members of the team creating ads should be given permission to express internally their ethical concerns. 

Match the following terms to the correct definition:

  Deutsch bitte:   the airplane:

Geographical variables in marketing include population characteristics that might influence selection, such as age, gender, race, ethnicity, income, education, or occupation.

Problem 4 (10 points): Given the curve