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A(n) ___________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.

______________ feasibility is an assessment of the overall appeal of the product or service being proposed.

A(n) _____________ is a snapshot of a company’s assets, liabilities, and owners’ equity at a specific point in time.

Terry Washington recently started a new firm in the financial services industry.  Prior to starting his firm, he spent considerable time doing research on the potential of the industry.  The research Terry was doing is called ______________ research.

Once a firm decides to enter an industry and chooses a market in which to compete, it must gain an understanding of its competitive environment.  This challenge can be undertaken by completing a(n)

Every year thousands of electronic products manufacturers gather in Las Vegas to display their products and to see what their competitors are up to.  This type of event is called a:      

In regard to firm growth, evidence shows that ________.

A disadvantage of corporations is that they are subject to _________, which means that a corporation is taxed on its net income and when the same income is distributed to shareholders in the form of dividends it is taxed again on the shareholders’ personal income tax returns.

Which form of intellectual property protection is the only one expressly mentioned in the original articles of the U.S. Constitution?

Apple is an established firm that encourages and emphasizes entrepreneurial behavior throughout its various divisions.  According to the textbook, Apple practices _____________ entrepreneurship.