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An opportunity has the following four essential qualities:

________________ is a company’s ability to meet its short-term financial obligations.

The ___________ is a short overview of the entire business plan.

Brian Sentry is starting a firm in the small industry that helps football teams discern whether a player has suffered a concussion.  The industry is still so new that no standard operating procedures have been developed.  The industry Brian Sentry is entering is an example of a(n) _______________ industry.

____________ are similar to economies of scale, except the advantage comes through the range of a firm’s operations rather than from its scale of production.

Kent Williamson owns a firm that manufacturers and sells electrical supplies.  He is currently trying to grow his firm through licensing and strategic alliances.  Kent is pursuing a(n):

A ___________ is a place within a market segment that represents a narrower group of customers with similar interests.

Jason Grahem’s startup, which is in the electronics industry, was launched on January1, 2009.  However, prior to its formal launch, Jason spent many hours working on his business, particularly during the feasibility analysis stage.  The time and effort that entrepreneurs put into their venture, that cannot be easily measured from a financial viewpoint, is referred to as:

According to the textbook, there are three types of startup firms:

Does it make sense?  Is it reasonable?  Is it something consumers will get excited about?  Does it take advantage of an environmental trend, solve a problem, or fill a gap in the marketplace?  These are the types of questions asked during the _______ feasibility component of a complete feasibility analysis.