Category: Uncategorized

In the context of strategic planning, the strategic goals of an organization represent concrete benchmarks that managers can use to measure performance in each key area of the organization.

In the context of the evolution of marketing, which of the following statements is true of businesses in the relationship era?

Pagpartet is a supermarket that sells good quality products and renders excellent client service. Pagpartet’s membership program for regular clients offers good discounts on perishable products. Its popularity and business generally increase through word-of-mouth. Consumers who shop at Pagpartet rarely switch to another supermarket for their monthly grocery shopping. In the context of marketing, which of the following concepts does this scenario best illustrate?

Margie dropped out of college to pursue her passion for cooking. With personal resources to fund her initial capital, she started a food truck in one of the busiest streets of her hometown. After a month of running the food truck, Margie realized that she was not getting enough customers because there were several other similar food trucks in the area. In this scenario, which of the following threats did Margie’s business face?

Which of the following is a disadvantage of debt financing?

Survey research is the marketing research that does not require the researcher to interact with the research subject.

In the context of business products, the marketing tactics of maintenance products emphasize efficiency.

Which of the following is most likely to be a first-line management title in a large company?

In the context of business products, _____ consist of small-ticket items that businesses consume on an ongoing basis but do not become part of the final product.

Which of the following is a consumer product category that has highly selective distribution?