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Sue Flay owns a French style bakery. As a small business she relies heavily on customer referrals, so she distributes the following NPS survey to shop patrons over the month of May:“On a scale of 0-10, how likely is it that you would recommend us to your friends or colleagues?” Their ratings are summarized in the table below.  image What is the NPS as calculated from these data?

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a crammed table in the corner and his steak came overcooked. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction is Louis likely to be in?

For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” McDonalds is looking to sue Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?

Which is true about the Better Business Bureau?

Samantha Miller created a local donut store called “Donutcha Want It.” Her research indicates that customers fully understand what donuts are and what to expect when buying them. So she does not need to expend effort improving her donuts. Instead, she needs to spend more effort getting her donuts carried in more stores and coffee shops. Based on this description, what business orientation best describes Donutcha Want It’s approach?

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of a(n)

The groups primarily served by a firm exhibiting profit responsibility include

When a company uses advertising on Instagram, is this tactic is part of the ________ element of the marketing mix.

Alberto just started his summer internship at REEF Technology and received a weekly paycheck of $1,200. REEF applies a 7% federal income tax rate to Alberto’s paycheck, along with $50 in state and local taxes. He also needs to pay $120 in groceries and $400 in rent. And he is hoping to be able to take a $200 trip to see friends in New York. What is Alberto’s discretionary income?