Category: Uncategorized

Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as ________ segmentation.

A segment is more attractive if it is easy for new competitors to enter the market.

The marketing manager at Frizzles’ Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles’ approach is best referred to as ________ segmentation.

One reason demographic variables are the most popular bases for segmenting customer groups is because they ________.

A business marketer normally deals with far fewer buyers than a consumer marketer.

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________.  

 ________ refers to a channel stretching from raw materials to components to final products that are carried to final buyers.  

A practice called ________ allows marketers to use online data to target ads and offers to specific customers.

Both market penetration strategies and market development strategies primarily involve ________.

Which of the following best describes product positioning?