Category: Uncategorized

Hershey’s sells its candy bar in as many stores as possible.  This is an example of _________________________ distribution.

When KIA was creating their new Telluride model, they considered the style and design, features of the car, and the quality.  These are considered to be what type of product and service decision?

Cheerios markets their product to heart healthy consumers because their cereal can help a person lower their cholesterol.  They are using which type of segmentation strategy?

Piaget Watches is a high-end luxury watch company that retail for $15,000+.  When selecting the stores to carry their watches, Piaget uses a(n) ___________________________ distribution strategy.

Gillette sells their famous Mach 3 razor (shown in center of the photo below) for a lower price.  They understand that once a consumer starts using and (hopefully) likes their razor, they must buy the replacement blades (shown on the right of the photo), which are more expensive.  This is an example of what pricing strategy?    

A group of entrepreneurial friends were in various stages of the new product development process. Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer. Andrea just began selling her new t-shirts in Target stores nationwide.  Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  After a year of hard work, Melissa finally received five real samples of her new Spanish-speaking doll that will be marketed to preschool children.     Who is in the marketing strategy development stage?

______________________ can describe, identify or grade the product, and promote the product with graphics.  

Rudy decided to buy the Hyundai Venue because he felt Hyundai had the best warranty including 10-year/100,000 mile powertrain limited warranty and their 5-year/unlimited mile 24-hour roadside assistance.  These examples represent which product level?

Tiffany & Co. is an American luxury jewelry and specialty retailer owned by LVMH headquartered in New York City. It sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods.  Which type of segmentation is primarily used by the company?

Marlboro cigarette sales have dropped significantly every year over the past 10 years.  What stage of the product life-cycle is Marlboro in?