Gillette sells their famous Mach 3 razor (shown in center of…

Gillette sells their famous Mach 3 razor (shown in center of the photo below) for a lower price.  They understand that once a consumer starts using and (hopefully) likes their razor, they must buy the replacement blades (shown on the right of the photo), which are more expensive.  This is an example of what pricing strategy?    

A group of entrepreneurial friends were in various stages of…

A group of entrepreneurial friends were in various stages of the new product development process. Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer. Andrea just began selling her new t-shirts in Target stores nationwide.  Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  After a year of hard work, Melissa finally received five real samples of her new Spanish-speaking doll that will be marketed to preschool children.     Who is in the marketing strategy development stage?

Tiffany & Co. is an American luxury jewelry and specialty re…

Tiffany & Co. is an American luxury jewelry and specialty retailer owned by LVMH headquartered in New York City. It sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods.  Which type of segmentation is primarily used by the company?