Category: Uncategorized

Almost any identifiable human or organizational characteristic can be used to subdivide a market into segments that differ from one another on a given characteristic

The __________ dimension of relationships with customers is concerned with the firm’s access and connection to customers.

Goods or services in standard-cycle markets reflect:

Competitive rivalry has more effect on a firm’s __________ strategies than the firm’s other strategies.

Many manufacturing firms are reducing vertical integration and moving to independent supplier networks

First movers can gain a sustained competitive advantage when they reduce their costs through reverse engineering

Firms with high market commonality and highly similar resources are direct and mutually acknowledged competitors

Network cooperative strategies among Silicon Valley firms have been successful, in part, because they are geographically close together

A business-level strategy describes what a firm does to create, deliver, and capture value for its stakeholders

Chelsea Milling Company makes Jiffy packaged baking mixes.  It was established in 1930.  It has never spent one cent on advertising, which is one reason it is able to pursue a(n) __________ strategy.