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To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must

The old marketing view emphasized trying to make a profit on each sale rather than trying to profit by managing what value?

Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?

If a firm wants to develop a sustainable competitive advantage (or often known as a USP), it should

Which of the following factors, listed in a situation analysis for a major U.S. auto manufacturer, is the best example of an opportunity?

Yesenia, the new university course scheduling manager, is struggling with adjustments to the fall schedule. She is trying to determine how to offer the classes students need at the times when students need them. Yesenia is struggling with the marketing function of

As it pertains to the marketing plan, understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm’s goals

Successful marketing strategies must be geared to the needs of consumers and to ________.

Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These small retailers have probably developed a(n) ________ that allows them to survive.

Many inventors struggle with the question, “I made it; now how do I get rid of it?” They have made the error of considering marketing as