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4. What are the most points to remember when writing an op-ed? What are the most effective features of an op-ed as opposed to other PR writing pieces? (5 points)

Match Intermembral Index with Locomotor Adaptation

4. Identify and describe how you would use two other PR materials we have learned about this semester to communicate this news. Explain the purpose of the materials and how you would apply them to support this specific news release. (20 points)

2. Identify one other potential source who could provide a credible and valuable quote. Explain. (10 points)

3. Imagine you’re pitching this story to the media. What types of media outlets or reporter beats would you prioritize? Identify at least two. (10 points)

5. What is one tip for writing a pitch letter? Explain. (5 points)

Figure 16.2Using Figure 16.2, match the following hypothalamic hormones with the pituitary hormone targets: 1. Prolactin

3. What is the purpose of writing key messages? Explain. (5 points)

2. What questions should you ask yourself before writing any material? There are several right answers. Explain. (5 points)

Figure 16.2Using Figure 16.2, match the following hypothalamic hormones with the pituitary hormone targets:1.  Growth hormone