Category: Uncategorized

An oligopoly exists when there is a lot of variety in the number of sellers and producers of media content, but not much variety in what they actually produce.

For many years Reader’s Digest was the most popular magazine in the world.

Which of the following figures did not play a role in the early development of public relations?

Compact discs hit the market in the early 1980s, and by 2000 their sales were still lagging way behind the albums and cassette tapes most people were familiar with.

The Saturday Evening Post continued the muckraking tradition—especially by criticizing business corruption—into the 1920s.

Thomas Edison initially expected his new phonograph to be used as a kind of telephone answering machine.

According to the textbook, which of the following technological advances have contributed to the rise of media convergence?

The computer was the first electronic medium.

In the 1920s, CBS operated two radio networks, CBS-Red and CBS-Blue.

History suggests that objective reporting grew out of an opportunity to mass-market news that would not offend particular groups.