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Lenovo is developing a new tablet computer that they believe will revolutionize mobile computing.  Since the company believes there is little direct competition for this new product, they plan to set a high price in comparison to other computer models.  Lenovo is using a _____ pricing strategy.  ​

Which of the following is true of a strategic business unit?

At the local farmer’s market, you sell one-pound bags of organically grown and naturally dried beans. In your business, standardizing and grading is a common function, as exemplified by which of the following?

Keisha received an email from the IT department at her university saying that she should update her password.  However, before following the instructions in the email, Keisha checked the University’s technology notices and read a post cautioning users about recent ______ activity on student accounts.

Mayra works at a jewelry store on the weekends.  Roman, the store manager, asked her to help him with putting price tags on some new jewelry for display.  Mayra was surprised that there was not much thought to the pricing process – all they did was look on the invoice for the price they paid, double that amount, and put that figure on the price tag.  Therefore, an item that they paid $125 was priced at $250.  The jewelry store’s margin percentage on that item when sold would be:

Which of the following measures, when adopted, will help an online retailer to build customers’ trust?

Which of the following is the best example of a consumer using social media to conduct research on a product or service?

Of the following actions, which one is most likely to be part of the new promotion strategy at Panera Bread?

Nations Bank has engaged in extensive marketing research to learn more about its customers – especially those in the 18 to 30 age group.  The research identified that these consumers do not enjoy visiting a bank branch location and prefer to manage their banking via their smart phone, tablet, or computer.  The bank has invested in sophisticated applications that enable consumers to deposit checks, check their balances, pay bills, and transfer funds.  Nations Bank believes this investment in research to understand consumer needs enables them to develop the right array of services that will lead to improved market success and overall performance.  This is an example of a(n):

Cleveland Solvents has field sales staff, a customer service department, and two individuals who manage the “tech hotline.” These individuals not only answer technical questions from customers, they also identify customer needs and recommend products that can fill those needs. They have the ability to initiate and close sales on the spot. These individuals are essentially participating in: