Typically, we remember phone numbers by grouping them into t…

Typically, we remember phone numbers by grouping them into three distinct groups (i.e. 850 — 644 — 5555). This is an example of how consumers use ______ to increase the likelihood of transferring the phone number from short-term memory to long-term memory.

In one study, consumers were asked to make judgments about g…

In one study, consumers were asked to make judgments about ground beef. One group was told that the beef was 75% lean, and another group was told that it was 25% fat. Even though these two statements contain identical information, the “lean” group produced significantly more positive ratings than the “fat” group. This process is called: