Category: Uncategorized

Respondents will have interactions with a human interviewer when participating in a computer assisted telephone (CATI) survey.

Which of the following is NOT an example of marketing research?

Suppose a fast food chain wants to expand into a new market. Before making the final decision, the research team reviews a case study about another fast food restaurant that recently entered the same market. The case study contained information about the new market’s demographics, traffic patterns, competitive landscape of other restaurants, and how other restaurants in the market were able to compete effectively and run a successful fast food restaurant in this market. This situation is an example of which type of exploratory research?

Assume McNeil set up the following parameter. If the acceptance of the cobranded strategy was greater than or equal 65% likely to purchase a cobranded product, then Splenda and the host product company would proceed with the cobranding strategy. Which of the following best describes this parameter?

The marketing concept refers to ___________________.

Which of the following best describes marketing research?

Which of the following is a type of secondary data? (select all that apply)

Which of the following is the least preferred causal research design?

The final number of people who completed the online survey was_____________.

If your research plan and objectives require a large sample size and fast data tabulation, what type of data collection method would you most likely recommend?