The first two dimensions of the 3D focus are customer profitability or potential profitability and customer choice drivers (benefits sought) and most important product features. The third is?
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________________ is important in undertaking distribution ch…
________________ is important in undertaking distribution channel research.
The active interest of ____________is vital if any formalize…
The active interest of ____________is vital if any formalized approach to segmentation is to be successful.
A probability sample is a sample where all respondents in th…
A probability sample is a sample where all respondents in the population or segment to be studied have __________ of being chosen to be in the sample from the population/segment being studied.
What trend precipitated the recent U.S. recession:
What trend precipitated the recent U.S. recession:
Customer visits are very good for generating?
Customer visits are very good for generating?
If you increase the size of a sample four times you _______…
If you increase the size of a sample four times you _______ the precision.
Environment analysis involves:
Environment analysis involves:
Consumers are often reluctant to participate in survey resea…
Consumers are often reluctant to participate in survey research because?
The 3 D way of thinking about different customers is _______…
The 3 D way of thinking about different customers is _________ years old?