Category: Uncategorized

A profile developed to represent key attributes/characteristics that are specific to your target audience is known as a

Which of the following is NOT a key consideration for search engines in determining organic search engine results page (SERP) placement?

Significant amounts of data can be collected from online ads. Which of the following is NOT a type of tracking data that can be gathered?

Each of the following is a type of PPC advertising EXCEPT

The first component/phase of the Customer Marketing Model is

When a user takes an action on a website that equates to a defined goal (e.g. filling out the contact-us form, downloading a white-paper, etc.), this is known as a(n)

The combination of search advertising and search engine optimization is known as

A specific action or method that contributes to achieving a goal is known as a

Successful ad copy best practices includes each of the following EXCEPT

Moz, a respected SEO blog, has estimated that 70% of searches are unique. This means that the sum of searches which are unique is greater than the sum of non-unique searches. Looking a little more closely at search terms will show a small number of high volume searches, and then a large number of lower volume searches stretching out to those unique searches. This is known as