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Strategy formulation and implementation is a challenging ongoing process. To be effective, it should not involve

Our goal is to help save 100,000 more lives each year. (Varian Medical Systems) This is an example of a

Using an idea does not prevent others from simultaneously using it for their own benefit. Typically, this is impossible with ________ assets.

As markets mature,

Developing human capital is essential to maintaining a competitive advantage in the current knowledge economy. Efforts and initiatives to develop human capital should be directed

In 1977, Kenneth H. Olsen, then president of Digital Equipment Corp., announced that there was no reason for individuals to have a computer in their home. Long since disproven, this is an example of

Scenario analysis draws on a range of disciplines and interests. It is a more ________ approach to forecasting.

Apple uses its ________ power to pay no more than 2 percent of its sales a square foot in rent.

Airlines such as Emirates exploit the profit pool for competitive advantage by adding fees for a variety of services such as access to airport lounges.

The Internet and digital technologies suppress the bargaining power of buyers by providing them with more information to make buying decisions.