In the powerpoint, I listed the most hated and most loved fi…

In the powerpoint, I listed the most hated and most loved firms of 2020. I noted that firms like Chick Fil A, Apple, and Lexus were among the most liked, despite each having been historically attacked by media. What is a likely reason these firms still came on top?

Bitcoin has seen a price increase from around $4000 last Mar…

Bitcoin has seen a price increase from around $4000 last March to over $60,000 this past spring. Furthermore, el-salvador and numerous companies have announced putting it on their balance sheets. Despite this, a relatively small percentage of the global population possess bitcoin, and many skeptics still argue the price will hit 0 eventually and that it isn’t a real asset. Which stage of the product adoption cycle is bitcoin most likely in?

You take over the marketing division of Ford (sorry). You wa…

You take over the marketing division of Ford (sorry). You want to grow sales of Ford pick-up trucks by offering a greater variety, and so you offer the F150 XL (no power windows or locks, v6, manual) the F150 XLT (power windows and locks, V8 auto), and the F150 FX4 (power options, 4-wheel drive, auto). Which marketing concept best represents this set offerings?