The Visualization Step of Monroe’s Motivated Sequence helps the audience envision what would happen if they do or do not make the proposed change.
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A dispositional belief is a belief that people have actively…
A dispositional belief is a belief that people have actively engaged in and created over the course of their lives.
Connotative meanings are precise dictionary meanings.
Connotative meanings are precise dictionary meanings.
What is the use of communication to get a person to behave i…
What is the use of communication to get a person to behave in a manner or embrace a point-of-view related to values, attitudes, and/or beliefs that he or she would not have done otherwise?
An attitude is defined as
An attitude is defined as
“Students should pursue a certificate or degree program in C…
“Students should pursue a certificate or degree program in Communication Studies” is which type of persuasive claim?
What is a term that directly names a specific thing and whos…
What is a term that directly names a specific thing and whose meaning is unlikely to require any interpretation?
The latitude of liking is the range of acceptable behaviors…
The latitude of liking is the range of acceptable behaviors or thoughts individuals will accept as discussed by Muzafer Sherif and Carl Hovland’s (1961) social judgment theories.
A value is defined as:
A value is defined as:
An abstract term is imprecise, leaving the meaning open to i…
An abstract term is imprecise, leaving the meaning open to interpretation